AZUL | A Lahcen Aguerd Portrait | BEACH RATZ

What is Beach Ratz? Beach Ratz is a question. It’s relentless doubt. It’s a contradiction. Beach Ratz is chaos. Confusion with a purpose. Beach Ratz is also what happens when a couple of beach bums move from what’s becoming a surf mecca to a beachless, freezing cold city. Beach Ratz is a website, an entertainment brand, a diary, a manifesto. One of the few real ways we can express our true selves. We’re judgemental, inclusive, bitter and stoked. We miss what surfing used to be and love what it has become.

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AZUL | A Lahcen Aguerd Portrait

About This Project

Beach Ratz & Vans present “Azul”

A Portrait of Lahcen Aguerd

Our thirst for finding inspiring stories to tell took us to Imsouane, Morocco.

Once only a humble hamlet on the southern shoreline. The village, renowned for its fishing heritage, has now become a sanctuary cherished by surfers from around the globe. Its claim to fame? The longest wave in North Africa.

Born and raised in this heavenly playground, Lahccen Aguerd quickly formed a deep bond with the ocean. As a child, Lahcen would accompany his father, a hardworking fisherman, to the harbor every day, eager to lend a hand and learn the ropes of the trade. There, Lahcen would spend his days immersed in play on the sandy shores, a seed sown that would shape his destiny.

For him, the mastery of surfing was not merely a hobby or fleeting passion, it was the essence of his existence. It consumed his every waking thought and fueled his relentless pursuit of growth and excellence.